While many sports leagues are struggling thru a 2020 struck by the coronavirus pandemic, the UFC continues to pattern upward.
UFC president Dana White has continuously stated that right here is going to be the promotion’s most practical one year but. He’s now announcing that UFC 254: Khabib vs. Gaethje is trending to be the promotion’s most practical single occasion but.
“Cease I mediate (UFC 254) is going to form over 2 million (pay-per-leer buys)? I form no longer have any thought, but I will teach you this, the knowledge is telling us this may per chance perchance per chance,” White stated at a recent scrum on Struggle Island.
UFC 254 facets undefeated light-weight champion Khabib Nurmagomedov taking a investigate cross-check to unify his belt with that of intervening time titleholder Justin Gaethje. The intervening time title used to be created when Khabib used to be unable to compete at UFC 249 in Would possibly perchance well moreover just, the promotion’s first occasion after a almost global shutdown.
With Khabib at home in Russia and unable to compete at UFC 249, Gaethje stepped in to face Tony Ferguson for the intervening time designation. He received, but refused to positioned on the belt and call himself the champ except he beats Khabib.
Gaethje will accumulate that different on Struggle Island on Saturday. Evidently, sports followers all the draw thru the enviornment need to search out out if he can form it.
White insists the knowledge implies that followers are going to seem in fable numbers. He added that UFC 254 has already generated higher than 23 billion impressions worldwide; a just appropriate indicator that keenness genuinely is at fable ranges.
Or no longer it is miles a pattern that White and the UFC have seen be conscious since they restarted the skilled sports world relieve in Would possibly perchance well moreover just.
“For the reason that pandemic began, you can per chance have never dreamed we’d have pulled the numbers we now have on the alternative pay-per-views with the fights that we had. Everything is trending (up) for us just now. Other sports are going (down) with their rankings, our rankings proceed to head up,” stated White.
“It’s out of the ordinary because this complete pandemic part has been genuinely just appropriate for the sport. If you take a study the numbers that we’ve endured to pull and the celebrities that we’ve already began to receive thru the pandemic, it’s barely bright.
“It’s been an out of the ordinary traipse. It’s been fun. And we’ll see how this part plays out and what’s in store for 2021.”
One part that White and all people else hopes for is a accumulate return for followers to are living events. The UFC and others have operated essentially without audiences in attendance.
White has indicated that he doesn’t need to have followers in attendance except he can form it fat strength, but most practical time will teach if and when that occurs.
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